Life as a Data Analytics Apprentice at Expedia Group

Isabelle Bentley | Data Analyst Apprentice, Hotels.com in London

Tell us about how you became a Data Analyst at Expedia Group?

After considering different positions within the tech industry I found my current skills and interests lay best with a role in Data Analytics, which I have always been eager to enter. Upon further research I found there was alternative routes to enter this specific Tech field contrary to the usual university route. This is when I learnt of degree apprenticeships, which comprised of a debt free degree and a paying full-time job. After research into the variety of companies that offer such apprenticeships, I believed Expedia Group couldn’t be beaten! Everything from their brand values, to the specificity of their Data Analyst role (Product Analytics) fit me perfectly.

What are you enjoying most about your Data Analyst Apprenticeship?

The Data Analytics field is broad, ranging from Statistics to Machine Learning. Not only am I earning a degree in one of the biggest growing industries, I will have 3 years’ experience in a highly regarded company which I believe to be invaluable. To think alternatively it would take me 3 years to just gain the degree with no industry experience reassures me I have made the best possible decision to take up a degree apprenticeship.

What are you enjoying most about your role at Expedia Group?

The role has allowed me to use my statistical and logical skills in the work place, challenge and stretch myself. On the job training also allows me to constantly update my toolbox of skills. Opportunities like this here at Expedia Group create great ways to expand your learning and interests further in ways that will help you progress within your role. At work, I do not feel like an apprentice; I feel like a valued team member, who contributes meaningful work towards projects, team and company-wide goals.

How is the qualification helping you to be successful in your role?

Studying my degree in Data Analytics at Ada allows me to fully investigate and learn further all the knowledge and techniques needed to confidently complete tasks or projects at work.

Tell us a few more details about how you became interested in Data?

My interest in Data stemmed from my interest in Mathematics! This began with primary Mathematics, just after learning addition and subtraction I was introduced to a new way to influence numbers; division and multiplication. It wasn’t enough for me to just accept that numbers could just be manipulated, I wanted to learn more. Throughout my years in education I have enjoyed linking my other subjects back to Mathematics and learning how it is the backbone of today’s industries and complex sciences. I have found that my true fascination lies in Statistical Mathematics and Data Analytics, the way that data can be analysed and interpreted to solve problems, predict an outcome or solution truly intrigues me

What are the most important skills to succeed in a career in Data?

Passion to learn. Data Analytics and the Tech field in general are constantly growing and changing industries, the applicable knowledge you know today could be irrelevant in a year, so do not feel put off if you don’t tick all the boxes. Another valuable skill is logical thinking, this will help you tackle anything from small tasks to big projects. The way in which you tackle the task can have large effects on your result, it is important to think logically from the start to increase the efficiency and promote accuracy in everything task you undertake.

What advice would you give someone else considering going down this path?

Keep yourselves updated on the latest skills and knowledge available in the field, so you are always ready to enter the industry and get involved at any time.

Any tips on how to work out if Data Analytics is for you?

If you enjoy solving problems and want to be part of the biggest growing industry which continually pushes the limits of possibility, Data Analytics is for you. I say this because there is so many branches you can take within this field. Whether it’s the Mathematics and Statistics, Machine Learning, Programming, Databases, Data Visualization or even soft skills that initially grabbed your attention to Data Analysis, you can tailor your role within Data to any or a combination of these skills.

How does working in Data make you feel empowered?

Being part of this industry as a young woman is a great feeling, it is rapidly expanding and reaching all areas of day to day life. It is greatly exciting to now think of myself as a fellow ambassador for women in tech. I think data is a vital part of the 21st century and plays a pivotal role in accessing and providing new and varying types of information, which makes it important that the people within these roles are an accurate demographic representation of the people the data effects.

Employee Experiences: Krystyna Waterhouse

From recruitment coordinator to business analyst: how to make a career pivot within Expedia Group

Krystyna Waterhouse | Business Analyst, Lodging Partner Services in Geneva

What is my current role?

My role – as of the past year – is that of a business analyst, based in Geneva. When I moved into Analytics, my specialism was People Analytics. I created capacity planning models, assessed quality of hire, and provided reporting for recruitment. A few months ago, I moved into another team focused on new inventory; supporting analytics for third-party inventory and vacation rentals.

The core of my role is supporting my stakeholders through data to answer business questions. As an analyst, I report on the “what” by looking at metrics linked to performance. But where an analyst adds value is in moving from the “what” to the “why” and the “how”; helping stakeholders understand why we are seeing certain trends and helping them decide which actions to take next.

At the Analytics and Revenue Management offsite

This means that some days I spend hours querying on databases using SQL or doing analysis in Excel to understand a problem, but other times I am focused on visualisations in Tableau or Powerpoint. My work is all about enabling insights and solving business problems, and the tools I need to use to get there vary.

However, just a year ago, my day-to-day looked nothing like this. I was working as a recruitment coordinator in London, scheduling interviews for 50-75% of my office hours. So… how and why did I end up in Switzerland doing analytics?

The path from recruitment to analytics

During my year in recruitment, I was fortunate to have a manager who supported and engaged with me to understand my career aspirations and interests. My role prior to Expedia Group had involved some work with data so I had a vague feeling that I might be interested in working with data and solving business problems.

With 10% of my time allocated specifically to project work, I expressed an interest to my Senior Director about working more with data. He was incredibly supportive, and involved me in his recruitment reporting; the beginning of my tempestuous relationship with Excel. I found myself excited by the results of early analysis, but also itching to dig deeper and ask “so what” about the trends I saw.

I realised that I wanted to spend my entire day answering those “so what?” questions, and that I needed to upskill myself. Alongside my regular work, I started to take on as many projects as possible whilst attending Expedia’s Code Academy (learning basic Python and Java). I also participated in an online Harvard Computer Science course called CS50. Many of my lunchtimes and weekends became focused on getting exposure to new training; I still didn’t quite know where it would take me, but I knew that I had to follow my curiosity.

Next, I started to reach out to different hiring managers within Expedia Group. One of the great features of life in Expedia is the open talent market – this declares that all positions opened must be posted internally, and that an employee can apply for roles without having to let their manager know. However, cross-functional and cross-brand moves are really encouraged at Expedia Group, and so I kept an open dialogue at all times with my manager about how we could make my role more data-focused.

Cupcake decorating is another one of my weaknesses

When reaching out to hiring managers at this point, I wasn’t applying for roles, but looking to build my network and gain some experience. I ended up spending some time shadowing the User Experience Research team in London, and this was a valuable opportunity to assess the kind of work I would enjoy.

In the end, it was actually my manager who pointed out the role in Analytics to me. It would involve my Senior Director becoming my direct stakeholder. I worried I didn’t have all the skills on the job description, but I pushed my doubts aside and sent over my CV.

Within a week I was interviewing and realising just how exciting the position was. I would be answering the same questions that had eaten at me whilst I was creating reports for recruitment, but with the training, infrastructure and tools of the Analytics team in my arsenal. When I was told the role would be in Geneva, Switzerland, I did not hesitate to relocate.

So, how am I finding it now?

In the past year since my relocation, I have had a huge learning curve. I discovered that my Excel skills were quite underwhelming and that my powerpoint decks had room for growth. I had to learn to write complex queries in SQL to access data, design models in Excel using R, and create data visualisations in Tableau.

Yet despite the number of technical skills that I had to develop (still a work in progress!), I felt since day one in the team that this was right for me. I love solving new problems every day; and without doubt, the support of my analytics peers and managers has helped immensely. No matter how many slack messages I send, or how many times I pop up at somebody’s desk, I am never made to feel I am asking too many questions. My team in London were amazing, so I was relieved to find when I moved to Geneva that the team here were just as friendly and welcoming.

Hiking in Arnensee with coworkers at one of the most beautiful lakes in the world

Geneva itself has been great. Like every Expedian, I’m big on travel, and living so near an airport has me leaving the country on average once a month. The lake in Geneva is bright turquoise in summer, and I’ve learnt to paddleboard as well as continuing to attend the Crossfit classes I took in London. Last summer I went hiking frequently with coworkers, and we hit up several Christmas markets in December. The analytics team itself has a ton of social activities; from monthly fast food lunches to cupcake decorating, ice-skating and laser tag. I even learnt to ski with a co-worker, although my skills on that front need some work…

What’s next for me?

I’m enjoying the challenges of new business topics and problems in Analytics. I have got a long list of skills I’m looking to develop this year, and I’m determined to make a little progress in my French. As for the future? I’ve found my joy in analytics and learning, but in Expedia Group, as in life, change is the only real guarantee.

One of my many weekend day-trips to Chamonix

What would I advise to somebody else looking for a career change?

  • Reach out to hiring managers or peers in different teams to find out what they do; shadowing is a great way to understand what a day-in-the-life actually looks like
  • Engage with your manager on personal development goals; set clear objectives and define what steps you will need to succeed
  • Follow your curiosity: what do you enjoy doing, and what really piques your interest at work?
  • Upskill yourself using the resources at hand; there are plenty of free courses online on edx, udemy and coursera

What a difference a year makes

Nathan Adams | Data Visualisation & Insights Analyst, Hotels.com in London

November 2017:  I was a final year student at the University of Bath, frantically searching for internship and graduate opportunities for when I entered the “real world”. During my search, I stumbled upon an Expedia recruitment event: The Business Analytics Games. This was the perfect opportunity to visit the Expedia office and network with prospective employers. I reached out to the recruitment team at Expedia and quickly started planning my trip to London. The event was a series of short challenges pertaining to different areas of analytics, such as Business Intelligence, Product Analytics and Pricing Analytics, with hiring managers from Hotels.com, Expedia Partner Solutions and Brand Expedia all present. After some successful networking, I was invited to an interview in the forthcoming weeks and then offered a summer internship in the Hotels.com Business Intelligence team!

June 2018: Fast-forward six months, I had finished my studies and graduated with a first-class degree from the University of Bath and I was about to begin my Summer Internship with Expedia Group. The prospect of living in London for the first time, while working for a tech company I have long admired was rather exciting. Our first day consisted of meeting our intern counterparts in other brands and teams, which was made up of 30 summer interns and industrial placement students. The early talent recruitment team jam-packed the summer with training events, social activities and lunch & learn sessions – damn I miss those free lunches. It was getting towards the end of my internship and I was extremely pleased to hear that there was an open role in my team for a graduate-level analyst. I jumped at the chance and was offered the role of Data Visualisation & Insights Analyst. You could say the internship was a success!

October 2018: After building a good relationship with the early talent recruitment team and knowing that I was at the event in 2017, they reached out to me to help organise the evening. This year we decided to just have one, bigger challenge. I came up with the idea of a hypothetical sporting event which incorporated the end-to-end process of data analysis, allowing the students to engage in rich conversations about how an event can affect the business and how we can use data to leverage these opportunities. The Business Analytics Games 2018 was a huge success, with over 30 students attending from multiple Universities, both inside London and some as far as Leeds and Bath.

So… what a difference a year makes? From attending as a student desperate to get my first job at Expedia, through to helping organise and create the challenge at that very same event one year on is something I could never have imagined.